DMG Cinemas - Particular Architects

DMG Cinemas

DMG Cinemas

Status:
Limited Competition, Shortlisted

Construction Budget:
Confidential

Client:
DMG Entertainment

Location:
Multiple Sites, China

Program:
Cinema & Retail Complex

DMG is China’s leading independent media and entertainment agency with over 700 staff and established offices throughout China and in Los Angeles and Seoul.

Particular were invited along with three other international design studios to participate in a closed competition to design and deliver the DMG cinema chain across 60 sites in China.

The design response proposes a radical repackaging of the movie going experience, invents speculative movie complex typologies and 'extends' the movie going experience beyond the cinema screen.

Understanding the 'new' Chinese marketplace
Understanding the 'new' Chinese marketplace
Traditional 'linear' set ups
Traditional 'linear' set ups
Extending and expanding the movie-going experience
Extending and expanding the movie-going experience
Extending the value chain
Extending the value chain
Scheme 1 - A non-linear Marketplace
Scheme 1 - A non-linear Marketplace
Scheme 02- The Great Wall
Scheme 02- The Great Wall
Scheme 3- Laneways
Scheme 3- Laneways
The Marketplace
The Marketplace
Section through the Marketplace
Section through the Marketplace
The Market place- Activity Cones
The Market place- Activity Cones
Small Screen Theater - Theme 01
Small Screen Theater - Theme 01
Small Screen Theater - Theme 02
Small Screen Theater - Theme 02