Limited Competition, Shortlisted
Multiple Sites, China
Cinema & Retail Complex
DMG is China’s leading independent media and entertainment agency with over 700 staff and established offices throughout China and in Los Angeles and Seoul.
Particular were invited along with three other international design studios to participate in a closed competition to design and deliver the DMG cinema chain across 60 sites in China.
The design response proposes a radical repackaging of the movie going experience, invents speculative movie complex typologies and 'extends' the movie going experience beyond the cinema screen.