Vhive Concept Stores - Particular Architects

Vhive Concept Stores

Vhive Concept Stores

Status:
Feasibility

Construction Budget:
Confidential

Client:
V.hive via Acre

Location:
Multiple Sites, Singapore

Program:
Designer Furniture Concept Store

Particular were invited by Singaporen furniture giant Vhive, via creative agency Acre, to develop a series of prototypical concept stores as part of their rebranding exercise. Multiple schemes were generated, here are two:

Scheme 01

Taking a lateral approach to retail design and visual merchandising, we resisted decorating and 'creating an experience', electing instead to quietly celebrate the status and role of the ‘utilitarian bits’ infrastructure- the shelving, the display rigs, the plinths, the supports, the wall, floor, ceiling. By removing the unnecessary clutter of decoration, the merchandise is allowed to stand out and proud, held together by a lattice of carefully detailed and designed modular display infrastructure.

Scheme 02

To a large extent, visual merchandising involves the act of creating replica environments- through the heavy use of imagery and props. We see this clearly demonstrated at Ikea, where spaces and atmosphere is re-enacted (faked) in the attempt to place the customer in familiar surroundings.

Scheme 02 attempts to critique this skin-deep method by abstracting and three-dimensionalizing the operation. This creates an immersive but not overpowering experience for the customer, allowing the merchandise to be ‘framed’ within a context without being drowned-out by an overtly explicit and graphic approach.

Scheme 1 - Support infrastructure
Scheme 1 - Support infrastructure
Scheme 1 - Infrastructure lattice
Scheme 1 - Infrastructure lattice
Scheme 1 - A kit of parts of possible display combinations
Scheme 1 - A kit of parts of possible display combinations
Scheme 01 - Display modes within prototypical retail space
Scheme 01 - Display modes within prototypical retail space
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Scheme 2 - Abstracting and distilling, sketching in space
Scheme 2 - Abstracting and distilling, sketching in space
Scheme 2 - 'Rooms' for furniture
Scheme 2 - 'Rooms' for furniture
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Scheme 2 - The office
Scheme 2 - The office
Scheme 02 - The Living room
Scheme 02 - The Living room